Alejandra Barciela

Hi, I’m Ale

I build learning programs that help customers put what they learn into practice. My career spans product management, marketing, customer success, and global education. As a speaker, trainer, and writer, I bring that experience to helping teams and customers make sense of complex topics.

See my experience
Alejandra Barciela

Skills

  • Customer success & education

    Customer onboarding, lifecycle programs and retention, instructional design, learning management systems, and certifications

  • Product & marketing

    Product roadmaps, agile delivery, multilingual campaigns, and digital customer journeys

  • Global delivery & communication

    Distributed team leadership, webinars and events, localization, public speaking, training, and writing

  • Revenue operations & AI

    Pipeline influence and lead qualification, platform migrations and integrations, AI workflows and automation

Experience

  1. Dec 2024 onward · Massachusetts, United States

    Director, Customer Education · Wiley

    Led a global team delivering live and self-paced education for B2B and B2B2C customers across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Designed digital customer journeys. Launched a customer academy (LMS).

  2. Jul 2020 – Dec 2024 · Connecticut, United States

    Associate Director, Customer Training · Wiley

    Designed onboarding for institutional sales teams and launched a multilingual training hub. Partnered with Sales Operations to connect education with account priorities.

  3. Mar 2019 – Jul 2020 · New York City, United States

    Global Customer Success Training Manager · Wiley

    Built training hubs for research products, led a global webinar program, and helped sales teams in Latin America train their customers.

  4. May 2017 – Feb 2019 · New York City, United States

    Product Manager · Wiley

    Launched a multilingual learning product for researchers. Used customer feedback to prioritize the roadmap and led sprint planning with instructional designers.

  5. Feb 2016 – Apr 2017 · New York City, United States

    Marketing Associate → Marketing Manager · Wiley

    Researched competitors and introduced a new service to Latin American customers. Led Spanish localization and quality review for an e-learning program.

  6. May 2010 – Jan 2016 · New York City, United States

    Assistant Development Editor and Project Editor · Wiley

    Developed learning materials for universities, coordinating authors, subject experts, and international vendors. Conducted market research and reported findings to leadership.

  7. May – Jul 2014 · New York City, United States

    Social Media Strategist · Savana Medica

    Helped plan the company’s social media presence.

  8. Sep 2011 – Feb 2014 · New York City, United States

    Freelance Journalist

    Covered arts and culture for Tendencias Fashion Magazine.

  9. Nov 2009 – May 2010 · New York City, United States

    Editorial Intern, World Languages · Wiley

    Worked on world-language publications.

  10. 2009 · Alicante, Spain

    Bilingual Primary School Teacher · King's College, The British School Of Alicante

    Taught in a bilingual primary school.

Education

  • University of Maryland Global Campus
  • Seton Hall University
  • New York University
  • Pratt Institute
  • General Assembly
  • Universitat d’Alacant
  • University of Maryland Global Campus

    Master’s in Management, in progress

  • New York University

    Studies in learning design, educational technology, agile management, and organizational leadership.

  • Seton Hall University

    Transformative Leadership Executive Program

  • Pratt Institute

    UX/UI Design Certification

  • General Assembly

    Product Management Certification

  • Universitat d’Alacant

    MA and BA in Sworn Translation (Legal), English, French, and Italian

  • Universitat Oberta de Catalunya

    BA in Philosophy and Humanities, in progress

  • Prosci

    Certified Change Management Practitioner

AI credentials and courses

  • Claude (Anthropic)

    AI Capabilities and Limitations
    AI Fluency
    Building effective human-agent teams

  • New York University

    Certificate in Advanced AI and Communications: Workflows, Automation, and Ethics

  • LinkedIn Learning

    Applications of Generative AI in Learning and Development
    Ethics in the Age of Generative AI
    Generative AI: Business and Legal Concerns for Creatives
    The State of AI and Copyright

Tools

I lead software implementations from vendor selection, procurement, and contracting through launch, including platform integrations and migrations.

  • AI & automation

    Claude, Microsoft Copilot, ChatGPT, Perplexity, Synthesia

  • Learning & delivery

    Skilljar, LearnUpon, Articulate, Easygenerator, Zoom, GoToWebinar, Brightcove

  • Customer success & analytics

    Salesforce, Gainsight, Staircase AI, Power BI, Adobe Analytics

  • Web & content

    Adobe Experience Manager, Webflow, Uberflip, Cloudinary

About me

I’m from Spain and have lived in the United States for nearly 20 years. I’m bilingual in Spanish and English. I love studying, and in my spare time I’m working toward a BA in philosophy and humanities.